FirstPromoter is a comprehensive affiliate and referral tracking platform tailored for Software as a Service (SaaS) companies. Offering a seamless integration with payment processors like Stripe, Paddle, Recurly, Braintree, and Chargebee, FirstPromoter allows businesses to launch and manage their own affiliate programs effortlessly. The platform provides a branded affiliate dashboard where affiliates can monitor their statistics, share referral links, and receive one-click PayPal payouts. Tailored for subscription-based models, FirstPromoter automates the tracking of recurring charges, refunds, and billing events, streamlining the management of commissions.

Unique features include two-sided rewards, personalized referral link and coupon code tracking, and the ability to customize payout terms for different campaigns. The platform boasts robust segmentation, allowing businesses to create private campaigns, set flexible commissions, and implement multi-level rewards. FirstPromoter supports EU companies with its invoicing capabilities, handling VAT and Non-VAT invoices for payouts. Acknowledged by numerous SaaS businesses, FirstPromoter has garnered praise for its user-friendly setup, efficient affiliate onboarding through drip emails, and a customizable affiliate dashboard. With advanced reporting features, fraud protection mechanisms, and multiple pricing plans, FirstPromoter offers a versatile solution to optimize and scale affiliate marketing efforts for SaaS companies of all sizes.

We use Firstpromoter and it's class. Super easy to use. Virgil is an absolute star and has great ideas about how to get the most from an affiliate programme.
Adam Hempenstall
CEO at

Use Cases

  • Affiliate and referral tracking for SaaS - A valuable tool for Software as a Service (SaaS) companies, focusing on affiliate and referral tracking, simplifies the creation and management of affiliate programs. It integrates smoothly with major payment processors and automates the tracking of recurring charges, refunds, and billing events, making affiliate incentive management easier. Its features, such as personalized referral link and coupon code tracking, two-sided rewards, and customizable payout terms, are designed for the subscription-based model often used in SaaS. With a user-friendly interface, advanced reporting, and fraud protection mechanisms, this tool supports SaaS businesses in efficiently optimizing and expanding their affiliate marketing initiatives.

Main Features

  • Branded Affiliate Dashboard: FirstPromoter provides a personalized and branded dashboard for affiliates, offering real-time statistics, referral link sharing, and a seamless user experience.
  • Two-Sided Rewards: The platform supports dual rewards, allowing businesses to incentivize both affiliates for successful referrals and the referred friends for signing up, providing flexibility in reward structures.
  • Flexible Commissions and Campaign Management: FirstPromoter offers robust segmentation, allowing businesses to create distinct campaigns with varied structures for affiliates, commissions, messaging, and signup pages. It supports flexible commission types, including percentage or fixed commissions, and bonuses tied to campaign achievements.
  • Automated Payouts and Invoicing for EU Companies: The one-click PayPal payouts feature enables businesses to efficiently pay multiple affiliates at once. Additionally, FirstPromoter is equipped with tools for handling VAT and Non-VAT invoices for EU companies, ensuring compliance and seamless financial transactions.
  • Advanced Reporting: With powerful reporting capabilities spanning 17 data points, FirstPromoter provides detailed insights into the performance of affiliate programs. Businesses can analyze referral revenue, churn, and customer metrics for individual promoters, campaigns, or overall performance, aiding in data-driven decision-making.

How does it integrate with Paddle?

Direct Paddle Classic Integration and Paddle Billing Integration in the software settings.

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