Churn Solution is a customer retention platform for subscription businesses. When a customer clicks cancel, it shows a personalized cancellation flow with an exit survey and responds with the offer most likely to keep them, such as a pause, a discount, a plan switch, a free-trial extension or a route to support. Accepted offers are applied to the subscription automatically.
Flows are built in a visual editor and can be targeted at customer segments based on plan, billing interval, price and subscription age. A/B experiments, session recordings and AI analysis of exit-survey feedback show which offers work and why customers leave, and an MCP server lets AI assistants query live churn data.
Churn Solution also offers payment recovery and reactivation campaigns, but these are not yet available for Paddle subscriptions.
Overall, we are very happy with the service at Churn Solution. It has cut down significantly on our time spent managing cancellation requests. And with the reporting functionality we can quickly identify customers that we may want to follow up with to discuss further.
Use Cases
- Saving Customers at Cancellation: Replace a plain cancel confirmation with a flow that asks why the customer is leaving and presents a matching offer.
- Targeted Retention Offers: Give long-time annual customers and new monthly subscribers different offers based on their Paddle subscription data.
- Understanding Churn: Collect cancellation reasons from every customer and use AI analysis and experiments to improve offers over time.
Key Features
- Cancellation Flows: Show a personalized exit survey and save offer when a customer clicks cancel, built in a visual editor with custom branding and translations.
- Dynamic Offers: Offer a pause, discount, plan switch, plan switch with discount, free-trial extension, support contact or a custom page, applied directly to the Paddle subscription.
- Customer Segmentation: Target flows using imported Paddle data such as plan, billing interval, subscription price, subscription age and discounts.
- A/B Experiments and Session Recordings: Test different flows and offers against each other and replay how customers move through them.
- AI Feedback Analysis: Categorize exit-survey answers automatically to surface the main reasons customers cancel.
- Churn Metrics and MCP Server: Track churn, save rates and retained revenue in a dashboard, and query live churn data from AI assistants.
Paddle Integration
Connects to Paddle Billing with an API key and imports customers, subscriptions, products, prices and discounts for segmentation. A JavaScript snippet launches the cancellation flow from your cancel button, with an optional server-side auth key for security. All offer types are supported on Paddle. Payment recovery and reactivation campaigns are not yet available for Paddle, and subscription walls are not supported because they rely on Stripe.
